DUNKIN - AKA DUNKIN DONUTS – can they make it on coffee?

Is it just me or have the donuts at Dunkin Donuts gotten smaller?

St. Petersburg, Fl
Opinion by: E. Eugene Webb PhD
Author: In Search of Robin, So You Want to Blog.

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I admit it; I am a donut fan, and I am especially attracted to the powdered sugar coated; vanilla cream filled Dunkin delight. Or at least, I was.

I have noticed over the last few months my favorite donut seems to have gotten smaller and the amount of filling, which once was quite generous now seems to be administered with an eye dropper.

The other distressing change is that after about 1:00PM there are almost no donuts in the mid Pinellas County Dunkin stores.

There are a lot of changes at Dunkin Donuts as reveled in CNN Money by Danielle Wiener-Bronner: Dunkin' Donuts is officially dropping 'Donuts'

On a recent afternoon when things had been going exceptionally bad I decided a sugar-coated vanilla cream filled pick-me-up, and an iced coffee would set all things right.

I headed to my favorite DD in Pinellas Park, only to be greeted by a small nearly empty donut shelf. Determined, I headed for a DD in Kenneth City. The somewhat talkative donista assured me they had my desired confection and quickly produced a powdered sugar-coated treat and a cup of ice coffee.

I slipped into the somewhat industrial looking booth took a sip of coffee and a big bite of the donut UGH!!!!!..... Jelly filled.

You just can’t trust anyone these days.

You may notice that the donut case and number of varieties of donuts has also been reduced at your favorite DD, or I guess it is just plain “D."

The Dunkin folks have long lusted after the Starbucks business model of expensive coffees and a loyal well heeled following, and these latest moves seem to be a tack in that direction.

The Dunkin moves away from their core business in search of the elusive high-end coffee drinker seems risky at best to me.

I suspect there will still be long lines around the drive through early in the morning for coffee, but I bet the number of people picking up a box to take work will diminish as the quality and size of Dunkin’s actual donuts continues to decline.

You would think that people who run a business as big as Dunkin would watch the news and at least be aware of what happened at SEARS when a bad business plan really went south.

As for me, I think I am through with Dunkin or Dunkin Donuts for now.

In the interest of full disclosure, I am writing this from my favorite Starbucks where I am drinking an iced coffee, trying figure out which of their sweet treats I will substitute for long timed loved powdered sugar coated vanilla cream filled donut.

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Contributor to: Rick Scott for US Senate  Ron DeSantis for Florida Governor

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