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Extensive Media Good Friday morning. Breaking late Thursday — “AG James Uthmeier rewrites property-tax amendment language after lawsuit” via Romy Ellenbogen of the Tampa Bay Times — Attorney General Uthmeier rewrote the ballot language for Florida’s proposed property-tax amendment after a Tallahassee judge ruled its original wording was misleading and at times resembled a political slogan. The new title is “Increased Homestead Exemption; Lower Cap on Increases in Non-Homesteaded Property Assessments.” The rewrite also removes language promising the “full elimination” of property taxes and clarifies provisions affecting newer Florida residents. If approved by 60% of voters, the amendment would increase the homestead exemption to $150,000 for most homeowners in 2027 and up to $250,000 in 2028. Opponents who challenged the original ballot language have 10 days to object to Uthmeier’s rewrite. 
James Uthmeier rewrites Florida’s property-tax amendment after a judge sends the original back for edits. ___ Charlie Crist is closing out the St. Petersburg Mayoral Primary the way he opened it — sunny side up. St. Pete Shines, the political committee backing Crist for Mayor, is launching its final ad of the Primary cycle. The spot, titled “Home,” spotlights the former Governor’s roots in the Sunshine City and his case for a city that works for everyone who lives there. The ad shows Crist walking his Golden Retriever, Spirit, through a St. Pete neighborhood as he recalls his father’s work healing the sick and his days playing quarterback at St. Pete High. He also points to his time as Governor, when his approval rating hit 70%, but says being Mayor of his hometown would be “the honor of a lifetime.” The spot ends with Crist’s signature line, “It’s just Charlie,” and a promise that he’s “ready to show up.” “There’s nowhere in the world I would rather be than right here in my hometown, with you,” Crist said. “But for too long, St. Pete has been on pause, leaving residents struggling to make ends meet without an advocate at City Hall. As Mayor, I promise to always be in your corner, and that starts with ensuring no one ever gets hit with an unexpected high water bill, utility rate hikes or out-of-control property taxes.” “Home” will run on social media, streaming and broadcast channels beginning today and running through Election Day on Aug. 18. Watch the ad here. 
Charlie Crist and Spirit take the St. Pete mayoral campaign for a walk in his closing Primary ad. ___ Rick Lindstrom is joining Shumaker Advisors as Principal in the firm’s Tallahassee office. Lindstrom has lobbied for more than 20 years before the Legislature, the Cabinet, state agencies and local governments. His client work has covered environmental policy, criminal justice, aerospace and technology, sports, healthcare and medical cannabis. 
Rick Lindstrom brings two decades of lobbying experience to Shumaker Advisors’ Tallahassee operation. “Shumaker Advisors has built a sophisticated platform at the intersection of government, business, law, and public policy, and I am excited to become part of the team,” Lindstrom said. “The most effective government affairs work begins with understanding a client’s underlying objectives and then developing a strategy that brings together policy expertise, strong relationships, sound judgment, and effective advocacy.” He is the firm’s fourth Florida or D.C. hire this year. Former St. Petersburg City Council member Ed Montanari joined the St. Pete office as Principal, Sean Schrader joined the Tampa office as Director of Operations, and Jodie Moxley-Ramos joined the Washington team as vice president of Federal Affairs. “Rick represents exactly the kind of professional we want to continue attracting to Shumaker Advisors,” said Ron Christaldi, Shumaker Partner and Shumaker Advisors Florida CEO. “He brings deep substantive experience, long-standing relationships, sound judgment, and an ability to understand complicated issues and develop strategies that advance a client’s objectives.” ___ Where Pub Subs and BOGO bins meet pleasure (and some politics too) — Sachs Media tested Publix’s 72-year-old claim – “where shopping is a pleasure“ – and finds it holds up, both in its home state and beyond. Researcher and partner Karen Cyphers also uncovered an unexpected twist: how satisfied you feel perusing the aisles may have something to do with how satisfied you feel with your state’s Governor. Even among Publix shoppers alone, this gap holds. The research also identifies one key exercise Publix got right that other brands (and yes, even electeds) might learn from. Read more here. |